Marketing notes

Making better marketing decisions

What to consider before hiring, increasing your budget, changing your positioning, or asking your team to take on more.

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October 28, 2026

Your first senior marketing hire

Who to hire, when to hire them, and the mistake most founders make first.

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Team & agencies
October 28, 2026

The weekly marketing meeting that decides things

A 45-minute format that ends with decisions instead of more questions.

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Leadership
October 28, 2026

The 5 marketing numbers founders should watch

Skip the 40-tab dashboard. These five numbers tell you if marketing is working.

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Budget & growth
October 28, 2026

When to stop a marketing channel

How to tell a channel that needs more time from one that's draining your budget.

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Budget & growth
August 31, 2026

When Your Marketing Team Isn’t the Problem

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Business
Business
August 19, 2026

What to Ask Before You Hire a Fractional CMO

What to Ask Before You Hire a Fractional CMO

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Business
Business
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7 signs you've outgrown founder-led marketing
October 28, 2026
Do you need a CMO, or a better plan?
October 28, 2026
Fractional CMO, full-time CMO or agency?
October 28, 2026
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A closer look at marketing decisions.

Notes from my work on where to invest, what to question, and how to help a marketing team make progress.

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