case studies

What changed, and the work behind it.

Companies where I helped decide what marketing should do next, and what happened as a result.

Built alongside growing brands

From a director I've worked with

"Before I hired Josh, I was about to call it quits. I struggled for years to increase sales  and wasted precious time and money. I hired Josh at the last second. It was a complete turning point! I’d recommend Josh to anyone looking to upgrade their marketing strategy. You’ll be kicking yourself if you wait!”

Jenna M. | Founder
Results

The track record

I've done this work at every level, from running campaigns to leading the team. The results below came from deciding what deserved the effort, then holding the plan to it.

$30M+
In Acquisition

Sketchy's majority-stake acquisition, after five years building its marketing function.

$8.5M
Launch Revenue

Revenue generated through major product launches I helped lead and strategize.

300% ↑
In sale conversions

NuNorm's website conversion rate after rethinking positioning, creative and the customer journey.

Consumer Product

NuNorm

Improving conversion before increasing acquisition.

I helped a men's cosmetics brand rethink its positioning, creative and customer journey before spending more on traffic. Website conversion rose from about 0.4% to 1.3%.

Read the NuNorm case study
Education

Sketchy

Building marketing as the business grew.

Five years building the marketing function at a medical education company, from launch plans and email to the team, through a $30M+ majority-stake acquisition.

Read the Sketchy case study

Have a marketing decision you're stuck on?

Tell me what you're trying to grow and who's doing the work.
We'll see whether my help would be useful.