Fractional CMO & Marketing Advisor
You’ve built a marketing team and you’re still the one leading it.
I help founders decide where to invest, what needs to change, and what their marketing team should work on next.
We build the plan together, then meet weekly to review performance and work through decisions as your team puts it into practice.
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Everyone has ideas. You’re left deciding which ones deserve the budget.
You’ve hired people to handle marketing. But deciding what they should do—and whether it’s working—still falls to you.
The work keeps growing. The results don’t.
Campaigns go out and content gets published, but you’re struggling to connect the activity to new customers.
Every channel makes a case for more investment.
You need to know where another dollar would help and where you’re already spending too much.
Too much waits for your decision.
Your team and agencies bring recommendations. You’re the one weighing them against everything else the business needs.
I’ve helped build the marketing function you’re trying to lead.
At Sketchy, I spent five years developing launch plans, acquisition channels, email programs, and the team supporting them as the company grew.
That work meant making decisions with limited resources, coordinating specialists, and changing the plan when results called for it.
Today, I bring that experience to founders who need help directing the marketing they’ve already invested in.
A marketing plan your team can use. Experienced advice as they carry it out.
We start by examining your marketing against the business you want to build. From there, we agree on the priorities and establish a regular working relationship around the decisions ahead.
I assess your positioning, customer journey, channel performance, and how the work gets done. You receive an assessment of what needs attention, supported by the evidence available and clear about what we still need to investigate.
We decide where to invest and what to pause. The documented plan gives your team priorities, responsibilities, and measures for assessing progress.
We meet weekly to review performance and upcoming work. I help you assess agency recommendations, evaluate messaging and creative, and adjust the plan as results emerge. We agree upfront on the work I’ll review between sessions.
Your team or agency handles implementation. You work directly with me throughout the engagement.
Engagements start at $3,500 per month.
See what changed and the
work behind it.
These case studies show what I worked on, what changed, and how the strategy developed as we learned more about the business and its customers.
Helped a men’s cosmetics brand rethink its positioning, creative, and customer journey. Website conversion increased from approximately 0.4% to 1.3% during the engagement.
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Developed launch plans, channels, email programs, and team capabilities through several stages of growth.
For founders with customers, a marketing team, and bigger
decisions ahead
You have an established offer and people handling the work. You need experienced help judging what’s working and deciding how to grow from here.
Customers are buying. The question is how to reach more of the right people and make growth more consistent.
Results have become uneven, growth has slowed, or the business has outgrown its original approach.
Your internal team, freelancers, or agencies can carry out the plan. I work with you to establish the direction and review their progress.
My experience spans education, consumer products, and leadership development.
Bring the decisions you’re struggling to make
Our work follows the needs of your business. These are some of the questions we can address:
Positioning and messaging: Are we giving the right customers a compelling reason to choose us?
Marketing investment: Where should we spend more—and what should we stop funding?
Launches and campaigns: What needs to happen before we take this offer to market?
Content and creative: What does the work need to accomplish, and are we giving the people producing it a useful brief?
Team and agencies: Who owns each part of the plan, and how do we judge whether the work is delivering?
You work directly with me
I’m Joshua Malik. My background includes building marketing teams, planning product launches, developing email programs, and directing creative.
Having carried out the work matters when I’m advising you. A recommendation has to account for your budget and the people available to implement it.
Freqxency is my practice. I review your marketing, develop the recommendations, and meet with you and your team.
From the people I’ve worked with.
“We would highly recommend working with Josh to support your business with marketing development!!”
B2C Founder
"Josh created writing strategies and planned blogs to help my company grow and stay on track with my sale goals. I recommend working with Josh for your writing and marketing needs."
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B2C Founder
“I’m a dreamer…big ideas. And while I know what I want to do I sometimes don’t know how to tap into the world of social media marketing and branding. But Josh does!!!"
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Politician
“Joshua is an incredibly talented marketing strategist. He really goes above and beyond!"
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Marketing Lead
See what a potential customer might be missing.
I’ll review your website and one social channel, looking at how you explain your offer and help someone take the next step.
You’ll receive a short recorded review with three recommendations. It’s a chance to get an outside perspective and see how I approach your business.
What does your marketing need to achieve next?
Tell me what you’re trying to grow, who’s handling the work, and where you need help. We’ll discuss whether my involvement would be useful.
A closer look at marketing decisions.
Notes from my work on where to invest, what to question, and how to help a marketing team make progress.