You built a marketing team. You're still the one leading it.
I help founders decide where the next dollar goes, what the team works on, and what's actually working. You get a clear plan and an experienced partner every week. Your team keeps doing the work.
Previously: five years building the marketing function at Sketchy, through a $30M+ acquisition.
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Everyone has ideas. You're left deciding which ones get the budget.
The work keeps growing. The results don't.
Campaigns go out and content gets published, but you still can't point to what brought in a customer.
Every channel wants more money.
Your agency, your ads person and your content lead all make a good case. Nobody is looking at the whole picture.
Everything waits on you.
Your team brings recommendations. You make the call, and you're never fully sure it was the right one.
A plan your team can use, and advice while they carry it out.
I don't run your ads or write your content. I help you decide what's worth doing, then check that it's getting done well.
Assessment
In 7 days I review your positioning, customer journey, channels, spend and team. You get a written assessment and a plan of what to fix first.
Plan
We agree on where the money goes, what the team focuses on, and what to stop doing.
Advising
We meet every week. I review the work, help you make the calls, and adjust when the numbers say to.
Start small. Keep going if it's useful.
Second opinion
Send a plan, an agency proposal or your recent results. I'll record a review with the questions I'd ask before you spend more.
Get a free reviewMarketing assessment
A full review of your marketing in 7 days, with a written assessment and a prioritized plan your team can follow.
See what's includedAdvising
Weekly working sessions with me while your team carries out the plan. Two months to start, then month to month with 30 days' notice.
Founding offer: the first three clients get 25% off their first two months.
Need help with one decision? Book a Decision Session ($1,500). Not sure yet? Take the free 15-minute Marketing Scorecard.
From the people I've worked with.
“Josh created writing strategies to help my company grow and stay on track with my sales goals. I recommend working with Josh for your marketing needs.”
“Joshua is an incredibly talented marketing strategist. He really goes above and beyond.”
You work directly with me.
I'm Joshua Malik. I've built marketing teams, planned launches, run email programs and directed creative, and I learned most of it the hard way. So I won't hand you a plan your budget can't afford or your team can't carry out.
Freqxency is just me. No account managers, no junior staff. The person on your first call is the person in every meeting after.
Good to know before we talk.
What is a fractional CMO?
Senior marketing leadership, part time. I set direction and help you make the big calls. Your team, freelancers or agency do the work.
Do you do the marketing yourself?
No. I don't run ads, write content or manage accounts. I help decide what's worth doing and review it as it's done. That keeps the advice honest.
Who is this for?
Founders with customers, an offer that works and people doing the marketing, who need experienced judgment more than another pair of hands.
How fast can we start?
The assessment usually starts within a week of booking and takes 7 days.
Is there a long contract?
No. The assessment is a one-time fee and advising is month to month.
Not sure where your marketing stands?
Score your own marketing free in 15 minutes, or get my full review in 7 days.