Fractional CMO & Marketing Advisor
You’ve built a marketing team and you’re still the one leading it.
I help founders decide where to invest, what needs to change, and what their marketing team should work on next.
We build the plan together. Then we meet every week to look at what's working and decide what's next, while your team does the work.
Read more.
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Everyone has ideas. You’re left deciding which ones deserve the budget.
You hired people so you could stop running marketing. You're still running it. Deciding what they work on, and whether it's paying off, still lands on your desk, on top of everything else.
The work keeps growing. The results don’t.
Campaigns go out. Content gets published. You still can't point to which of it brought in a customer.
Every channel makes a case for more investment.
Everyone wants more budget. You can't tell where another dollar would help and where you're already wasting it.
Too much waits for your decision.
Your team and agencies bring you recommendations. You're the one who has to decide, and you're never fully sure you decided right.
I’ve helped build the marketing function you’re trying to lead.
At Sketchy, I spent five years developing launch plans, acquisition channels, email programs, and the team behind them. The company grew through a $30M+ majority-stake acquisition.
I made the calls you're making now, with too little budget, too few people, and plans that stopped working halfway through.
Now I sit on your side of the table, so you're not making those calls alone.
A marketing plan your team can use. Experienced advice as they carry it out.
First, I look at what your marketing is doing and what the business needs it to do. Then we agree on what matters most and meet every week to work through it.
I look at your positioning, your customer journey, your channels and how your team works. You get a written view of what needs fixing, what the evidence shows, and what we still need to find out.
See what the full assessment includes
We decide where the money goes and what stops. Your team gets a written plan: what to work on, who owns it, and how we'll know it's working.
Every week we look at results and what's coming up.
We decide together and change course when the numbers say to. Between sessions, I review the work we agreed on upfront.
Your team or agency handles implementation. You work directly with me throughout the engagement.
Every engagement starts with a 7-day Marketing Assessment ($3,000). Ongoing advising starts at $3,500 per month.
See what the assessment includes
See what changed and the
work behind it.
These case studies show what I worked on, what changed, and how the strategy developed as we learned more about the business and its customers.
Helped a men’s cosmetics brand rethink its positioning, creative, and customer journey. Website conversion increased from approximately 0.4% to 1.3% during the engagement.
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Five years building Sketchy's marketing function, from launch plans and email to the team, through several stages of growth.
For founders with customers, a marketing team, and bigger
decisions ahead
You have an established offer and people handling the work. You have customers, and people doing the marketing. What you don't have is someone experienced to think it through with.
Customers are buying. You want more of the right ones, more consistently.
Growth has slowed, results swing month to month, or what worked early has stopped working.
Your team, freelancers or agency can do the work. I help you point it in the right direction and check that it's getting there.
Brooke M, Creative Director, NuNorm
Discuss working together
Bring the decisions you’re struggling to make
Our work follows the needs of your business. These are some of the questions we can address:
Positioning and messaging: Are we giving the right customers a compelling reason to choose us?
Marketing investment: Where should we spend more, and what should we stop funding?
Launches and campaigns: What needs to happen before we take this offer to market?
Content and creative: What does the work need to accomplish, and are we giving the people producing it a useful brief?
Team and agencies: Who owns each part of the plan, and how do we judge whether the work is delivering?
You work directly with me
I'm Joshua Malik. I've built marketing teams, planned launches, run email programs and directed creative, and I learned most of it the hard way. That matters when I'm advising you. I won't hand you a plan your budget can't afford or your team can't carry out. Freqxency is just me. No account managers, no junior staff. The person on your first call is the person in every meeting after.
From the people I’ve worked with.
“We would highly recommend working with Josh to support your business with marketing development!!”
B2C Founder
"Josh created writing strategies and to help my company grow and stay on track with my sale goals. I recommend working with Josh for your marketing needs."
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B2C Founder
“I’m a dreamer…big ideas. And while I know what I want to do I sometimes don’t know how marketing works. Josh built all of my strategies and helped me immensley with my campaigning!!!"
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Politician
“Joshua is an incredibly talented marketing strategist. He really goes above and beyond!"
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Marketing Lead
Get a second opinion before you spend more.
Send me your current marketing plan, an agency proposal, or a campaign you're unsure about. I'll record a short review with the questions I'd ask before you commit more budget. It's a free way to see how I think before we talk about working together.
What does your marketing need to achieve next?
Tell me what you're trying to grow and who's doing the work. If I can help, I'll tell you how. If I can't, I'll tell you that too.
A closer look at marketing decisions.
Notes from my work on where to invest, what to question, and how to help a marketing team make progress.