Success Case

CREATING A STRONG BRAND VOICE AND GROWTH

Sketchy is a medical education company known for its visual, story-based learning platform designed to help students master complex subjects and prepare for high-stakes exams like Step 1 and Step 2. By combining memorable characters, narratives, and visual associations, Sketchy created a distinctive learning experience that resonated deeply with medical students. As the company continued to grow, they sought strategic marketing support to strengthen their presence, expand their reach, and build deeper relationships with their audience.

About
NuNorm

NuNorm is a direct-to-consumer cosmetics brand built for modern men who want to take better care of their skin while maintaining a natural, confident look. The company focuses on lightweight, everyday products designed specifically for men’s skin, paired with a brand voice that feels authentic, masculine, and approachable. With a strong product foundation and a clear mission, NuNorm was ready to strengthen its marketing direction and build a more cohesive growth strategy across its channels.

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Research

Our work began with a full review of NuNorm’s existing marketing efforts, including paid advertising, social media content, website messaging, and email marketing. What stood out was that the brand already had strong creative instincts and a clear sense of identity, but the different channels were operating more independently than strategically. Social, ads, and email were each contributing value, yet there was an opportunity to align them into a single, connected system that could drive both immediate sales and long-term brand growth.

The Solution

We partnered with NuNorm to bring strategic alignment across their marketing ecosystem, refining the brand voice, clarifying the role of each channel, and building a more intentional growth plan. The approach centered on using social media to develop brand presence and community, paid ads to generate awareness and conversions, and email marketing to strengthen customer relationships and repeat purchases. By introducing a UGC-first creative strategy, consistent messaging across platforms, and foundational email flows, we helped create a marketing system where each channel supported the others.

Results

As the strategy took shape, NuNorm’s marketing became more cohesive and easier to scale. The brand voice became more consistent across social, ads, and email, while ad creative began to feel more human, relatable, and aligned with the customer’s lifestyle. With clearer direction around content, creative testing, and channel priorities, the team was able to focus their time and budget more effectively, building a stronger foundation for both short-term revenue and long-term brand equity.

Conclusion

Our partnership with NuNorm focused on bringing clarity, alignment, and strategic direction to an already promising brand. By connecting their core channels into a unified marketing system and refining the way the brand showed up across touchpoints, we helped position NuNorm for more sustainable growth. The result was not a complete overhaul, but a thoughtful evolution—one that allowed the brand’s strengths to show up more clearly and consistently across every part of the customer journey.

NuNorm.com
Start:
March, 2022
Complete:
COMPLETE
Services:
MARKETING STRATEGY DEVELOPMENT
TESTIMONIAL

“We would highly recommend working with Josh and his team to support your business with marketing development!!”

Brooke Williams
,
CMO of NuNorm

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