Marketing notes
Making better marketing decisions
What to consider before hiring, increasing your budget, changing your positioning, or asking your team to take on more.
Filters
October 28, 2026
7 signs you've outgrown founder-led marketing
The habits that got you here start costing you once the team grows. Here's how to tell.
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Leadership
October 28, 2026
Do you need a CMO, or a better plan?
Before you hire a senior marketer, check whether the real gap is a person or a plan.
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Leadership
October 28, 2026
Fractional CMO, full-time CMO or agency?
What each one actually does, what it costs, and when each makes sense.
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Leadership
October 28, 2026
Busy marketing team, flat results
When everyone is working hard and nothing moves, the work usually needs clearer direction.
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Team & agencies
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A closer look at marketing decisions.
Notes from my work on where to invest, what to question, and how to help a marketing team make progress.
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