Marketing notes

Making better marketing decisions

What to consider before hiring, increasing your budget, changing your positioning, or asking your team to take on more.

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August 31, 2026

When Your Marketing Team Isn’t the Problem

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August 19, 2026

What to Ask Before You Hire a Fractional CMO

What to Ask Before You Hire a Fractional CMO

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August 6, 2026

Your Marketing Strategy Is Probably Too Big

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Your Marketing Strategy Is Probably Too Big
August 6, 2026
The Junior Marketer They Hired After the CMO Failed
January 11, 2026
When Your Marketing Team Isn’t the Problem
August 31, 2026
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A closer look at marketing decisions.

Notes from my work on where to invest, what to question, and how to help a marketing team make progress.

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